A Secret Millions of Years in the Making
For millions of years, bees have faced a problem: their honey attracts bacteria and fungus. To survive, they developed beeswax — a natural shield perfected over generations to protect what matters most. It's one of nature's most powerful antifungal and antibacterial barriers.
European bakers discovered this centuries ago. Long before plastic existed, they wrapped their bread in beeswax cloth to keep loaves fresh for weeks — crispy crust, soft crumb, no mould. It was simply how things were done.
Then plastic arrived. And Britain forgot.
That's why we created LoafGuard.
100% organic cotton saturated with genuine beeswax. Not sprayed on like cheap imitations. The real thing. The way it's been done for 800 years.
Your bread stays fresh up to a week. Crispy crust. Soft crumb. No mould.